Types of Research Projects

• Evaluate product roadmaps, features, and user experience through comprehensive user testing, heuristic evaluation, and competitive analysis

• Conduct iterative usability testing to optimize user flows, features, and functionality

• Perform roadmap assessments and concept testing to validate strategic direction

• Execute competitive analysis and user preference rankings

• Create detailed user journey maps and touchpoint analyses

• Evaluate accessibility and inclusive design implementation

• Manage comprehensive product assessment at scale

  • Coordinate end-to-end beta (and alpha) testing

  • Identify key issues and opportunities pre-release

  • Recruit and oversee beta testing pools (100-1,000 participants)

  • Design and analyze behavioral studies and surveys

  • Develop improvement recommendations

• Create and implement A/B testing strategies

  • Integrate research insights with product analytics

• Conduct long-term user retention studies

Build In-house Research Practice

• Position research as a key partner in development and decision-making

• Create researcher hiring decision matrices and interviewing criteria

• Develop staffing plans and budgets for team expansion

• Establish level expectations and career development frameworks

• Design training and skill development programs

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Research Operations Framework

• Manage research tool stack: Selection, integration, and maintenance of platforms

• Design knowledge management systems for research insights

• Create standardized research templates

• Set up in-person study technical laboratories

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Guidelines and Compliance

• Establish ethical research practice guidelines:

  • Develop informed consent protocols

  • Create data privacy and protection standards (GDPR/CCPA compliance)

  • Define participant rights and protections

  • Set ethical compensation and incentive standards

• Facilitate User Persona Development Workshops

• Lead Customer Journey Mapping Sessions

• Guide Design Thinking Innovation Workshops

• Coordinate Usability Testing Sprints

• Direct Trend Forecasting and Scenario Planning Workshops

• Implement Futures Wheel Methodology: Mapping primary, secondary, and tertiary trend implications

Establish Research Excellence

• Train designers in research methodologies

• Create standardized recruiting templates

• Design comprehensive interview guides

• Provide interviewing technique training

• Develop research education programs for non-researchers

Target Market Analysis

• Define and articulate target user profiles and growth opportunities

• Develop actionable market segmentation

• Conduct market sizing and opportunity analysis

• Create research recruiting criteria

• Establish marketing and sales targeting parameters

Competitive Research

• Create comprehensive competitor analysis matrices

• Identify core market opportunities

• Conduct trend analysis and future-state scenario planning

Success Measurement

• Align business, behavioral, and satisfaction metrics

• Develop comprehensive measurement strategies

• Design and implement user satisfaction tracking

• Establish performance baselines

• Create integrated feedback loops across product, business, and measurement insights