User & Market Research
Insights . Impact
Who are your users?
What do they need?
How can you improve your...
app, site, service
key flows
messaging
value proposition (PMF)
knowledge, teams, processes
business outcomes
Brooke White
Innovative User Research Leader with 20+ years of experience driving business and product strategy through user-centric insights at major tech companies.
Built and led research practices and teams for: Facebook, Yahoo, BeReal, Disney Interactive and more.
Research consultant for large, medium and startup companies in consumer, social, games and enterprise.
Understanding who our users are and what they need, improves user experiences and business outcomes.
Win win!
I believe in research that combines qual and quant to deeply understand users' thoughts, needs, behaviours, and motivations. And, in sizing the opportunities to prioritize target audience segments, new features and blue sky opportunities.
I love to partner with internal experts and teams like data sciences, researchers, designers, product, marketing, and eng. to ensure research is insightful and most importantly, impactful to your company.
Michael Dingle, VP Design, Fanatics Live
"Brooke is an exceptional researcher and a joy to work with. Her clarity in communicating insights is outstanding, along with her ability to adapt as projects shift and change."
Erich Bao, Head of Business Development,
k-ID
"A great testimonial can boost your brand’s image. Click to edit and add your own."
Megan Boynton, CEO,
OUI
“Have customers review you and share what they had to say. Click to edit and add their testimonial.”
Experience
2023 - 2024
BeReal.
Head of Research
Founded and led strategic, product, monetization and marketing research for BeReal (GenZ's social network)
2020 - 2023
Director of Research
Led teams of researchers for Facebook's Creators Org and the Communities Org.
2014 - 2020
Yahoo!
Head of UX Research, Consumer Insights and Accessibility
Built UX Research practice, combined with Consumer Insights and Accessibility practices to have deep impact on products, brands and corporate strategies for all of Yahoo!, Aol, Huffington Post and more
2010 - 2014
Disney Interactive
Head of Games User Research
Founded and directed the Games User Research practice for Disney Mobile & Social Games
2005 - 2010
Volition / THQ
Head of Games User Research & Telemetry
Founded and directed Games User Research: usability, telemetry and market research for AAA video game developer
How can I help?
Tell me what kinds of questions you have or problems you're trying to solve. I'd love to help.
Cel: +1.217.377.1806
BrookeBWhite Research Consulting