User & Market Research
Insights . Impact . Results
Who are your users?
What do they need?
How can you improve your...
app, site, service
key flows
messaging
value proposition (PMF)
knowledge, teams, processes
business outcomes
Brooke B White
Innovative User Research Leader with 20+ years of experience driving business and product strategy through user-centric insights at major tech companies.
Built and led research practices and teams for: Facebook, Yahoo, BeReal, Disney Interactive, and more.
Research consultant for large, medium and startup companies in consumer, social, games, and enterprise.
Understanding who our users are and what they need, improves user experiences and business outcomes.
Win win!
I believe in blending qualitative and quantitative research to gain a deep understanding of users' thoughts, needs, behaviors, and motivations. This approach also helps identify and prioritize target audience segments, assess opportunities for new features, and explore innovative, "blue sky" possibilities.
I love to partner with internal experts and teams like data sciences, researchers, designers, product, marketing, and engineering to ensure research is insightful and most importantly, impactful to your company.
Michael Dingle, VP Design, Fanatics Live
"Brooke is an exceptional researcher and a joy to work with. Her clarity in communicating insights is outstanding, along with her ability to adapt as projects shift and change."
Erich Bao, Head of Business Development,
k-ID
"Brooke was an absolute treat to work with. We had a very complex, challenging user journey that we needed help solving...time and time again, Brooke proved why she is the expert and we are so glad to work with her!"
Albert Song, VP Design,
Yahoo!
Brooke is an amazing person to work with. She is constantly advocating for the user and has been very influential in bringing a culture of research and testing to Yahoo...building teams that she embedded directly into product, resulting in a research team that was no longer perceived as a “service” and rather an integral part of the product development process. Essentially she has helped create a culture of testing and iteration with a healthy reliance on data and research.
Experience
2025
Komodo Health
Head of Research & Design
Leading teams of researchers and designers building Agentic AI for complex healthcare data platforms.
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2023 - 2024
BeReal.
Head of Research
Founded and led strategic, product, monetization, and marketing research for BeReal (GenZ's social network)
2020 - 2023
Director of Research
Led teams of researchers for Facebook's Creators Org and the Communities Org.
2014 - 2020
Yahoo!
Head of UX Research, Consumer Insights and Accessibility
Built UX Research practice, combined with Consumer Insights and Accessibility practices to have deep impact on products, brands and corporate strategies for all of Yahoo!, Aol, Huffington Post, and more
2010 - 2014
Disney Interactive
Head of Games User Research
Founded and directed the Games User Research practice for Disney Mobile & Social Games
2005 - 2010
Volition THQ
Head of Games User Research and Telemetry
Founded and directed Games User Research: usability, telemetry, and market research for AAA video game developer
How can I help?
Tell me what kinds of questions you have or problems you're trying to solve. I'd love to help.
Cel: +1.217.377.1806
BrookeBWhite Research Consulting